Your CPG brand

is stuck in your head

where no one can see it.

let’s change that.

Many early-stage food founders struggle to communicate their brand with employees, store buyers, investors, creative partners, and ultimately their customers.

The ideas you have for your brand often exist only in your brain where no one else can see them, but now it’s time to share the vision you have for your brand to bring it into reality:

Your designer needs to understand your brand’s personality to build out your packaging.

Your store buyer needs to know why they should stock your product on their shelves.

Your customer needs to understand what problem you are solving for them.

Let’s build a tool that shares your vision with them.

Join me in this workshop, and I’ll help you Get That Brand Out of Your Brain and Into the World.

Hi!

I’m Christopher. I can help you make your packaged food idea into a real brand.

I’m a graphic designer who has worked with CPG (Consumer Package Goods) brands for over 15 years, and I’ve noticed something:

✔ Unclear about what your brand stands for?

✔ Making decisions without strategic clarity?

✔ Frustrated that your creative partners don’t “get” your vision?

Most food founders

are wingin’ it.

They make decisions about their brand, packaging, and sales materials with the idea that “they’ll know it when they see it.”

Perhaps you are too.

Are you:

You’re an entrepreneur.

You shoot from the hip.

You make it up as you go.

But working without a clear vision is a waste of your time. And it’s a waste of your team’s time.

Your brand already exists, but only in your brain. Getting it out of your brain will solve these challenges and empower your team to build the brand that you envision.

That’s what this workshop is all about.

This workshop brings clarity to the brand you envision.

Then it gives you a tool to share that vision with others.

Brand clarity will help you answer these questions:

• Who are you?

• What is your personality?

• Who are your customers?

• How do you help them?

• Who is your competition?

• Why is your product better?

Having answers to these questions will help you go from:

Having creative partners that don’t get your vision
to
getting everyone on the same page.

Finding yourself saying, “I’ll know it when I see it.”
to
knowing what will strategically grow your brand.

Being unclear and unsure about what you want
to
finding clarity in a documented vision.

Imagine if you had…

Easy to share documentation of the vision you have for your brand.

As you complete your PDF workbook, your PDF becomes a document you can share with those working to build your brand.

A coach with 15 years of CPG experience to walk you through building out your documented vision with you.

Each session includes instructive (and entertaining!) videos that help you tap into my CPG experience.

The right questions to help you pull that brand out of your brain.

Some sessions include interactive questions that help you break down the more prominent theme of that session, then put it all back together in your workbook.

Support (from an actual human) when you need it

Press the Schedule Help! button from any page in the workshop to schedule a time to meet with me one-on-one if you are having trouble.

“I love working with Christopher…

… His process helps to clarify our target customers and who we want to design our products for.”

Sari Kimbell of Food Business Success

What’s in the workshop?

In 3 simple modules you will know:

* And how you serve your customer better than your competitors.

1. Who are you?

2. Who are your customers?

3. Who is your competition?

Bonus:

  • Explain how your product helps your customers

  • Find language to describe your brand personality

  • Explain your brand’s personality with visual examples

  • Develop a profile of your customer

  • Get into their lifestyle to see what they see

  • Figure out why they want your product

  • Discover who you will be sitting next to on the shelves

  • Compare your product to theirs to understand what makes you different

  • Develop a selling proposition to help you articulate why your customer should buy from you instead of them.

One-on-One time with me

You can book a complimentary 30-minute Zoom call with me at the end of the workshop. We’ll go through your Brand Framework together, iron out any issues you may have had, and develop a plan for what to do next.

Free sample from the workshop:

Which personality type is your brand?

FAQs

  • There are 17 individual lectures divided into five main sections. Each session includes an informative video; many have interactive questions and answers.

    Included is a PDF workbook where you will record your answers. At the end of the workshop, your completed workbook is your 3 page Brand Framework that you can share with others.

    In the final lecture, you will have the option to schedule a 30-minute Zoom consultation with me. We’ll review anything you had trouble with and ensure you are all set to start building your brand.

  • Yes. The workshop is available to you anytime, and you can move as quickly or slowly as you would like.

    I’ve designed this workshop not to be overwhelming — it can be completed in less than one week with just a few hours of daily brainstorming. The class will move even faster if you have done some branding work for your product.

  • The self-paced workshop, with a 1-time payment, is $195.

  • Sorry, no. All sales are final.

  • This workshop is built in a system called Teachable. When you purchase this workshop, you will create a Teachable account. Log in to your Teachable account and see Tenfold (that’s me!) listed as a School. Select the school, select this workshop, and you’re ready to start.

  • A sharp mind and a sharp pencil. The workshop can be viewed with an internet connection from any computer or device. Your Workbook will require Adobe Acrobat Reader to fill in answers, which is easiest to do on a desktop computer.

  • The workbook is a downloadable PDF file available in the 3rd lecture.

  • At the bottom of each page in the workshop is a link to schedule help. This link gives you access to my calendar. Schedule a meeting time, and we can work through your issue together.

Got a simple question? E-mail it on, and I’ll get right back to you.

Got a complex question? Schedule 15 minutes on my calendar, and let’s talk.

Your brand already exists.

But only in your head. Let’s change that.